Google Ads Go Offline ...

Reuters is reporting that Google has invited 100 of its advertisers to take part in a pilot project where they will be able to buy and manage online ads in 50 major US newspapers from their Google Adwords account. This is an interesting venture for Google. If it works, I am sure it would see them getting involved in other media like TV and Radio, ultimately taking on a Virtual Ad Agency role. I am not sure how well this will work for them, but even if they get a tiny piece of the off line advertising world it could mean big bucks.