Can you DIGG it?

I had a conversation the other day with a prospect about how much the web has changed. I remember back in the days when we were one of the only companies offering websites with a Content Management System (CMS) in town and how big my client's eyes would light up when I showed them how easy it was to update a website in real-time.

Well ... times have changed and they'll continue to change much more quicker than I could have ever imagined.

I recently came across an article about a company who posted a news release on the web. When they logged into their website stats program a few weeks later to track the visitors and the response, two sites came up on top. Google News (which is expected as Google is a very big player) and Digg.com.

So what is Digg?

Digg is a user driven social content website. When you write an article on your website, you can ask other Digg members to vote for it. To do that, you need to first submit content. If a lot of people vote for you, your article shows on the top of the list on the first pages of Digg.com.

Here is the best part - according to Digg.com - they are one of the top 100 websites in ANY category. Which ultimately means lots of visitors back to your site (where the full article is actually located).

Digg is just one of many other social driven content sites out there.

So do you Digg it?